House-Ad Hijinks

Whatever happened to all the good House Ads? Maybe it's because most of us reading comics these days are always poring over the internet to see what's coming out, thus rendering them irrelevant, but I miss 'em.

I mean, I just flipped through my copy of Adventures of Superman, and unless you count the last-page hypebox, there's not a single ad for another DC book. Meanwhile, in the four issues of J.M. DeMatteis and Keith Giffen's 1987 Dr. Fate mini-series I just read, there's tons of 'em, in a book with no other ads at all!

And I have to admit, they're pretty eye-catching, especially looking at them now, when they seem even more relevant than they did in 1987. In fact, it's almost like someone mockingly remixed the originals! Have a look, and click for a larger image, won't you?