Much Like Mr. Weatherbee, You Are Now Freaking Out
"In the context of BDSM, bondage involves people being tied up or otherwise restrained for pleasure. Bondage is usually, but not always, a sexual practice. The paraphilia of being sexually aroused by bondage is sometimes known as vincilagnia.
Studies in the U.S. have shown that about a half of all men find the idea of bondage to be erotic; many women do as well. As with any study of sexual thoughts and behavior, the available studies are not well controlled and the best studies are now out of date."
From Jughead With Archie Digest #84: